Is 30mins enough time to LinkedIn coach someone?

Is 30mins enough time to coach someone?

Here at Win At LinkedIn, I run a Linkedin coaching business that teaches B2B professionals how to find leads, nurture prospects and close deals with LinkedIn. The end goal is placing them in a position where they can use the platform to generate 5-50 sales appointments a week and, ultimately, build a £1m ARR business.

How do I do that?

Through Skype coaching sessions in 30min increments.

Clients can buy a single LinkedIn coaching session, a group of three LinkedIn coaching sessions, or a group of six LinkedIn coaching sessions. The group buys can be done in consecutive sessions if they wish, however I always recommend spacing out the 30min coaching sessions with two week breaks, during which they are empowered to work on a personalised roadmap between sessions.

What is covered in a 30min LinkedIn coaching session?

Each client case is unique – some want a general understanding of the LinkedIn platform, whilst others have very particular needs (“I’m doing account-based marketing and need to research decision-making units”) which require specific tactics.

Regardless, in the first 30mins coaching session generally goes like this:

• 0:00 – 3:00 Introduce myself and LinkedIn
  
  Here I use the time to ‘break the ice’: explaining who I am and why LinkedIn is such a powerful platform for B2B product and service providers. I end by asking the client to introduce themselves (briefly) and what they hope to achieve.

• 3:00 – 5:00 Client introduction

Here the client introduces themselves, perhaps giving their career history, before (ideally) bringing it to their current situational need which has led them to seek LinkedIn coaching.

• 5:00 – 10:00 Identify and discuss the client’s end goal
  

More time is spent discussing the end goal. Here I will find out what has the client tried in the past and identify what exactly success looks like to them.

• 10:00 – 27:00 Discuss (and show) how LinkedIn can achieve that goal

Once we’ve identified the end goal, then we can get into the nitty-gritty of seeing how the LinkedIn platform can enable them to achieve success. Depending on the client’s knowledge of LinkedIn, this could be spent going through a speedy overview of the platform or – if they are already a veteran – it could be looking at advanced tactics, strategies and growth hacks to enable them to scale/optimise what they are already doing.

• 27:00 – 30:00 Roadmap or homework

I will spend the last few minutes of a 30min coaching session summating what we have discussed and achieved in the past half-hour before issue a roadmap (i.e. a plan of action that they should follow) or if they have booked multiple coaching sessions some homework that they can achieve in the next two weeks. 

No doubt these sessions can go on for even longer – 40mins, 60mins, sometimes even 90mins: once clients start to discover just how powerful LinkedIn is and the opportunities they have before them to connect and convert new customers they often don’t want the Skype call to stop!

However, 30mins is more than enough time of coaching to:

• Establish the client’s goal
• Identify the barriers to achieving that goal
• Show how Linkedin can overcome those barriers
• Begin to show the client how to use LinkedIn to overcome those barriers
• Create a roadmap for improvement and/or issue homework for next session

So, is 30mins enough time coach someone? As my own students can attest: the answer is yes!

Want to see for yourself? Go here and book a 30 min coaching session with me.