Automate Linkedin tool review: HighTouch

What is HighTouch?

HighTouch is a Linkedin messaging tool that enables users to automate engaging their target audience on LinkedIn by sending  messages to pre-defined audiences (e.g. your 1st degree connections) as well as follow-up drip campaigns.

HighTouch runs using  ‘Playbooks’ – campaigns based on automation rules you set up within the HighTouch dashboard. These allow you to send connection invitations (segmented by target personas), send direct messages (segmented by target personas) and send welcome messages.

Why should you use HighTouch?

HighTouch doesn’t have a particularly wide range of functionality as it simply is an automated Linkedin messaging tool. However, what it lacks in functionality, it makes up for in simplicity.

For example, here is how you set up a Personalized Invitation Message Playbook in HighTouch.

1. Create a Personalized Invitation Playbook:

• Name the Playbook clearly based on the audience and purpose of the Playbook, such as “Connections – Marketing Directors, Software“

2. Select Your Account

• This should already be selected if you only have 1 LinkedIn account connected to HighTouch.

3. Define Your Target Audience:

• You can target your audience by using a LinkedIn search URL and filters which you can get here: https://www.linkedin.com/search/results/people/
• Your search filters might look something like this if you’re targeting marketing people in the computer software industry in the USA:

• Paste the URL of this search into your HighTouch playbook to start sending your personalize invitation messages. The URL you paste into your Playbook will look something like this:
  https://www.linkedin.com/search/results/people/?company=&facetGeoRegion=%5B%22us%3A0%22%5D&facetIndustry=%5B%224%22%5D&facetNetwork=%5B%22S%22%2C%22O%22%5D&firstName=&lastName=&origin=FACETED_SEARCH&school=&title=marketing%20director

4. Craft Your Message:

• You can create a message template using the dynamic fields @firstname, @title and @companyname which might look like this:

Hi @firstname – Hope you’re doing well.

It’s always great to connect with and learn from experienced marketing folks if you’re open to it.

Cheers,
Joe Smith

This is how the message would appear when sent:

5. Run Your Playbook

• Click Run and Save to start sending your personalized invitation messages.

6. View Your Playbook Activity

• Visit the home page to see your real-time Playbook activities. It ca take a few minutes before your Playbook starts sending. You are free to close the browser now and the Playbook will continue running in the background.

See, easy!

How much does HighTouch cost?

HighTouch currently has two payment tiers:

• HighTouch Free – Limits you to 5 automate actions a day
• Pro Plan ($45/mth) – Run 5 Playbooks, power up 40 invites and personalised connection messages a day.

About Win At LinkedIn Tool Reviews

I love exploring new LinkedIn tools so that I can keep up-to-date for when I’m coaching students (executives, entrepreneurs and salespeople that want to learn how to use Linkedin to find leads, nurture prospects and close deals).

LinkedIn has a rich and ever-growing ecosystem of inexpensive (and sometimes free!) tools which you can use to achieve your business aims on autopilot: building lists of leads, growing your network, publishing content, sending personalised messages from you, and so on.  That said, the use of third-party Linkedin software violates the Linkedin user agreement – you use these tools at your own risk. If you want to see other LinkedIn tools that I’ve reviewed, please go here.

 

Want to accelerate LinkedIn to achieve your business aims quickly?

My name is Jonny Rose and I’m the founder of Win At LinkedIn, a LinkedIn coaching & lead generation service that trains B2B professionals to find leads, nurture prospects and close deals in a GDPR compliant way.

Let’s turn you into a Sales MACHINE, go here.
Get 60-120 direct introductions to buyers on Linkedin within 30 days, go here.