Have you ever experienced the frustration of having your LinkedIn lead gen form rejected? It can be a discouraging setback in your efforts to generate leads and grow your business. But don’t worry, in this article, we’ll walk you through some simple troubleshooting steps to help you understand why your form was rejected and how to fix it. By the end, you’ll be equipped with the knowledge and expertise to ensure your lead gen forms are approved, allowing you to effectively connect with potential customers on LinkedIn. So let’s dive in and get your lead gen forms back on track!
Common Reasons for Rejected LinkedIn Lead Gen Forms
When creating LinkedIn lead gen forms, it’s essential to ensure that everything is set up correctly to avoid any issues. Unfortunately, there are several common reasons why your lead gen forms may be rejected. Let’s take a closer look at these reasons and how you can troubleshoot them.
Incomplete or Incorrect Form Setup
One of the most common reasons for rejected LinkedIn lead gen forms is an incomplete or incorrect form setup. This means that you may have missed a step or made an error when setting up your form. To troubleshoot this, you should review your form setup and double-check all the required fields. Make sure that you have provided all the necessary information and configured the form correctly.
Irrelevant or Misleading Form Fields
Another reason for rejected lead gen forms is the inclusion of irrelevant or misleading form fields. When creating your form, it’s important to ask for information that is relevant to your campaign and the audience you are targeting. Avoid including unnecessary fields that may confuse or discourage users from filling out the form. By removing irrelevant or misleading fields, you can increase the chances of approval for your lead gen form.
Violations of LinkedIn’s Advertising Policies
LinkedIn has strict advertising policies in place to ensure a safe and trustworthy environment for its users. If your lead gen form violates any of these policies, it is likely to be rejected. To troubleshoot this issue, you should carefully review LinkedIn’s advertising policies and make sure that your form follows all the guidelines. Remove any prohibited content and ensure that you are collecting and using data responsibly.
Issues with Tracking and Privacy Settings
Tracking and privacy settings play a crucial role in the effectiveness of your LinkedIn lead gen forms. If there are any issues with these settings, your form may be rejected. To troubleshoot this, you should review your tracking and privacy settings, including conversion tracking configuration and the installation of the LinkedIn Insight Tag. Additionally, check your browser and cookie settings to ensure they are compatible with LinkedIn’s requirements.
Technical Errors or Glitches
Technical errors or glitches can also lead to rejected lead gen forms. These issues may include network connectivity problems, compatibility issues with different devices and browsers, or errors related to third-party integrations. To address technical errors, you should check your network connection, test the form on different devices and browsers, and verify any third-party integrations. If you encounter technical issues that you cannot resolve on your own, it’s essential to report them to LinkedIn for further assistance.
Troubleshooting Steps
Now that we have identified the common reasons for rejected lead gen forms, let’s go through some troubleshooting steps to fix any issues you may encounter.
Step 1: Review Form Setup
Start by reviewing your form setup to ensure everything is in order. Check for any missing or incorrect information, and make any necessary changes. Pay attention to the completion notification, lead gen form template, field mapping, and thank you page setup. Double-checking these components will help you identify any potential problems and correct them promptly.
Step 2: Verify Form Fields
Next, verify your form fields to ensure they are relevant and accurately collect the required information. Remove any irrelevant or misleading fields that may confuse users. Validate the field types and formats to ensure accurate data collection. Additionally, consider the user experience when filling out the form and make any necessary adjustments to enhance usability. Finally, test the form submission to ensure it works as intended.
Step 3: Ensure Compliance with LinkedIn’s Policies
To avoid rejection due to policy violations, review LinkedIn’s advertising policies thoroughly. Familiarize yourself with the guidelines and ensure that your lead gen form adheres to them. Eliminate any prohibited content, such as misleading or fraudulent information. Understand how data collection and usage should be handled and make any necessary changes to ensure compliance.
Step 4: Check Tracking and Privacy Settings
Ensure that your tracking and privacy settings are properly configured. Review your conversion tracking settings to ensure accurate tracking of conversions. Verify that the LinkedIn Insight Tag is correctly installed on your website or landing page. Finally, check your browser and cookie settings to ensure they align with LinkedIn’s requirements. By addressing any issues with these settings, you can maximize the effectiveness of your lead gen forms.
Step 5: Address Technical Errors
If you are experiencing technical errors or glitches with your lead gen forms, there are a few steps you can take to address them. First, check your network connection to ensure that it is stable and reliable. Next, test the form on different devices and browsers to identify any compatibility issues. Verify any third-party integrations and ensure they are functioning correctly. If you are unable to resolve the technical issues on your own, report them to LinkedIn for further assistance.
Reviewing Form Setup
To troubleshoot rejected lead gen forms, it’s crucial to review your form setup thoroughly.
Checking Form Completion Notification
Make sure that you have set up a clear and accurate completion notification for your form. This notification informs users that their form submission has been successful. Double-check the content and timing of the notification to ensure a positive user experience.
Verifying Lead Gen Form Template
LinkedIn provides various lead gen form templates to choose from. Verify that you have selected the appropriate template for your campaign. The template should align with your goals and capture the necessary information from your audience.
Ensuring Accurate Field Mapping
Field mapping is the process of connecting the fields in your lead gen form to the CRM or marketing automation tool you use. Double-check the field mapping to ensure that the data collected through the form is correctly transferred to your system. This step is crucial for effective lead management.
Confirming Thank You Page Setup
After users submit the lead gen form, they are usually redirected to a thank you page. Confirm that the thank you page setup is correct and that users are directed to the intended page. Use this opportunity to express gratitude and provide any additional information to the user.
Verifying Form Fields
Form fields play a significant role in the success of your lead gen forms. Verify them to ensure optimal performance.
Removing Irrelevant or Misleading Fields
Review all the fields included in your form and eliminate any that are irrelevant or misleading. Simplify the form by only asking for essential information. This will not only improve user experience but also increase the chances of form completion.
Validating Field Types and Formats
Ensure that the field types and formats are set correctly for each form field. For example, if you are asking for an email address, make sure the field only accepts valid email addresses. This validation ensures that you collect accurate and usable data.
Considering User Experience
Put yourself in the user’s shoes and consider their experience when filling out the form. Ensure that the form is easy to understand and navigate. Use clear instructions and labels for each field, and organize the form in a logical order. By enhancing the user experience, you can increase form completion rates.
Testing Form Submission
Before launching your lead gen form, test the form submission process thoroughly. Fill out the form yourself and ensure that all the data is being collected correctly. Test different scenarios and validate that the form behaves as expected. By testing the form submission, you can identify and fix any issues before they impact your campaign.
Ensuring Compliance with LinkedIn’s Policies
LinkedIn has strict advertising policies in place to maintain a trustworthy platform. Make sure your lead gen form adheres to these policies.
Reviewing LinkedIn’s Advertising Policies
Take the time to review LinkedIn’s advertising policies in detail. Familiarize yourself with the guidelines and restrictions that apply to lead gen forms. Pay attention to any specific requirements related to data collection and usage. By understanding and following these policies, you can avoid having your form rejected.
Eliminating Prohibited Content
Check your lead gen form for any prohibited content. LinkedIn prohibits misleading, fraudulent, or offensive content. Remove any such content to ensure compliance with their policies. You should also avoid using content that violates intellectual property rights or promotes illegal activities.
Understanding Data Collection and Usage
Data collection and usage are vital aspects of lead gen forms. Ensure that you collect and use data responsibly and transparently. Be clear about how you will use the collected data and obtain the necessary consent from users. Understand LinkedIn’s guidelines regarding data protection and privacy and incorporate them into your form strategy.
Checking Tracking and Privacy Settings
Tracking and privacy settings have a significant impact on the performance of your lead gen forms. Ensure they are correctly configured.
Reviewing Conversion Tracking Configuration
Check your conversion tracking settings to ensure they are accurate. Conversion tracking allows you to measure the effectiveness of your lead gen forms. Verify that the tracking is set up correctly so that you can monitor and optimize your campaign based on accurate data.
Verifying LinkedIn Insight Tag Installation
The LinkedIn Insight Tag is a crucial component for tracking and optimizing lead gen forms. Make sure the Insight Tag is correctly installed on your website or landing page. This tag enables you to track conversions and gather valuable insights about your audience. Verify the installation to ensure accurate tracking and data collection.
Checking Browser and Cookie Settings
LinkedIn has specific requirements for browser and cookie settings. Review your browser and cookie settings to ensure they comply with these requirements. Ensure that your browser accepts third-party cookies and that any browser extensions or settings do not hinder the functionality of your lead gen form.
Addressing Technical Errors
Technical errors can occur and lead to rejected lead gen forms. Address these issues promptly for a smooth campaign experience.
Checking Network Connection
A stable and reliable network connection is essential for the proper functioning of your lead gen forms. Check your network connection to ensure that it is not causing any issues. Poor connectivity can lead to form submission errors or prevent users from accessing your forms.
Testing Form on Different Devices and Browsers
Lead gen forms should be compatible with various devices and browsers. Test your form on different devices, such as smartphones, tablets, and desktop computers, to ensure a consistent experience. Similarly, test your form on different browsers to verify that it functions correctly across different platforms.
Verifying Third-Party Integration
If you have integrated your lead gen form with third-party tools or platforms, verify that the integration is functioning correctly. Check the settings and connections to ensure that data is being transferred accurately. Any errors or glitches in the integration can adversely affect the performance of your lead gen forms.
Reporting Technical Issues to LinkedIn
If you encounter technical issues that you are unable to resolve, it’s important to report them to LinkedIn. Reach out to their support team or follow the appropriate channels to report the issue. Provide detailed information about the problem you are facing, including any error messages or steps to reproduce the issue. By reporting technical issues, you contribute to improving the overall platform experience.
Conclusion
Successfully troubleshooting rejected LinkedIn lead gen forms is essential for maximizing your campaign’s effectiveness. By addressing common issues such as incomplete or incorrect form setup, irrelevant or misleading form fields, policy violations, tracking and privacy settings, and technical errors, you can ensure your lead gen forms meet the necessary requirements. Regularly reviewing and optimizing your form setup, verifying form fields, complying with LinkedIn’s policies, checking tracking and privacy settings, and addressing technical errors will help you overcome any challenges and achieve your lead generation goals. Continuous monitoring and optimization are key to maintaining successful lead gen forms on LinkedIn.
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