LinkedIn Engagement Pods: The secret to going viral on LinkedIn

What are LinkedIn Engagement Pods?

LinkedIn engagement pods are private groups of Linkedin users who are all focused on one thing: engaging in and sharing other people’s LinkedIn content. When you get access to a LinkedIn pods you’ll be able to share your latest posts and instantly have engagement from everyone else within the group (pod).

Surprisingly, LinkedIn engagement pods don’t necessarily have to be on Linkedin; pods are wherever groups of people decide to congregate: private Facebook messenger groups, via email, on Telegram or WhatsApp (I know some pods on WhatsApp which have 250 people in them!).

How do LinkedIn Engagement Pods work?

Every LinkedIn Engagement Pod is different. When joining a pod you will be sent specific rules that are followed by this group. This will include things such as times to engage, how to format your messages, comment length, etc.

Often there will be set times for each new user to drop a link to their latest LinkedIn post/update (for example, one participant may have the set window of 12-12.15pm Thursdays); and then everyone else is obliged to engage with it.

Once you’ve joined a pod, you will be expected to engage with your fellow pod-members on a regular basis with the expectation that they will do the same. If it is noted that you do not like, share or comment on a person’s Linkedin post/update, you are at risk of being kicked out of the engagement group.

Still confused? Here’s what a LinkedIn Engagement Pod looks like:

This one is an engagement pod who are using LinkedIn messenger (again: don’t forget you can ‘meet’ on Facebook, Telegram, WhatsApp, etc to do the same thing). Above you can see them dropping links to their latest LinkedIn post, with the idea being everyone else in the group has to like, share or leave a comment.

Why do people use LinkedIn Engagement Pods?

Simply put, LinkedIn engagement pods are the best chance you have to boost the reach of the content you post on LinkedIn and increase the amount of people that see it.

Remember what I said about LinkedIn engagement pods/WhatsApp groups with 250 professionals in them? Just think of all the traffic you could drive to a sales page, a product page, a webinar, a case study, or just a blog post you want more people to read from those 250 business professionals sharing your content with their Linkedin network!

More importantly, if enough people (e.g. those 250 in your engagement group) engage with your content there is a chance you can go “viral” on the LinkedIn network.

Here’s how it works, according to LinkedIn: Once you post a status update, article, video or other piece of content on LinkedIn, the system instantly analyses it and decides if it’s obvious spam, a violation of its terms of service or other red-flag type content. Next, assuming you pass LinkedIn’s internal ‘test’, your content will be shown to a segment (but not all) of your connections and followers on the platform. At this point, the rubber truly meets the road with your status update or post. It all has to do with how fast and how much the people who do see your post engage with it via likes, comments, shares, etc. LinkedIn calls this “velocity,” and it’s critical to getting your post from a few dozen views to a few thousand. LinkedIn engagement pods accelerates this process.

How can you get into a LinkedIn Engagement pod?

There are three ways you can get into a LinkedIn engagement pod – and therefore guarantee higher visibility for your business’ content.

• • Find a free engagement pod: There are lots of online communities (Facebook, forums, etc) where people congregate and self-organise into Linkedin engagement pods. You just need to do a bit of proactive Googling. The benefit of these types of communities is that they are free to participate in, however some can be poorly regulated as there is usually no pod ‘leader’ to make sure everyone engages actively.
    
  • Buy your way into an engagement pod: Sites have emerged online where you can pay to have access well-regulated engagement pods filled with active, reputable individuals. Whilst you do have to part with your money, the benefit is that so has everybody else in these groups so everyone is incentivised to ‘behave’ and be active about sharing your content online.
  • Start your own LinkedIn engagement pod: There’s nothing to stop you getting together with a few friends or colleagues and using Telegram/WhatsApp/Slack, etc to share a link to your latest blog post which they can then all engage with. The problem is scaling it to 20+, 50+, 100+, active individuals, to really make a dent in the Linkedin algorithm and have a shot at going viral.

If you want to learn more about any of the above and how to get into a LinkedIn engagement pod, work with me and I’ll show you where to find the best pods.

Everyone is doing it – why aren’t you?

Whichever method you chose, I hope you understand the crucial revelation behind it all: right now, there are people out there (some of them your competitors) who are self-organising in secret groups to boost their content and get it seen by target buyers (your target buyers!) on the LinkedIn platform. If you aren’t doing this yourself, you will lag behind.

Now, thanks to this Win At LinkedIn post, you know what to do so that you can catch up. 🙂

Struggling to get noticed by your target buyers? I can help!

My name is Jonny Rose and I’m the founder of Win At LinkedIn, a LinkedIn coaching service that trains B2B professionals to find leads, nurture prospects and close deals in a GDPR compliant way.

Let’s turn you into a Sales MACHINE, go here.