Linkedin Tool Review: Crystal

I love exploring new LinkedIn tools so that I can make recommendations to my coaching students (executives, entrepreneurs and salespeople that want to learn how to use Linkedin to find leads, nurture prospects and close deals).

LinkedIn has a rich and ever-growing ecosystem of inexpensive (and sometimes free!) tools which you can use to achieve your business aims on autopilot: building lists of leads, growing your network, publishing content, sending personalised messages from you, and so on. If you want to see other LinkedIn tools that I’ve reviewed, please go here.

What is Crystal for LinkedIn?

Crystal is a web app and Chrome plugin which creates an accurate personality profile for any LinkedIn user profile that you are looking at.

When you view a person’s LinkedIn profile, Crystal reveals how you should speak, email, work with or sell to them most effectively. With disconcerting specificity, it tells you the “words, phrases, style and tone you should use to reach the recipient in the way that they like to communicate, rather than your own” – even their tolerance for sarcasm and emoticons!

Crystal  get all this information from what it can learn about LinkedIn users from their public Facebook or blog posts, their tweets and the other bits and pieces we all leave like a trail of breadcrumbs behind us as we go about our business on the internet. All this information is then added to the person’s LinkedIn profile (if you have Crystal installed) and you can see it when you click the ‘View Personality’ button.

Why should you use Crystal?

Crystal is a gamechanger for improving how you message people on LinkedIn. If you can craft a message that takes into account a person’s personality, then there is a higher likelihood of them accepting your connection request to connect or book a sales meeting.

If you go for the paid subscription, Crystal will even draft emails to people you’ve never met, using a tone and language that their LinkedIn profile suggests will resonate with them.

Imagine that: forget having to spend ages trying to write an email (or Linkedin message) to someone you’ve never spoken to before – Crystal creates one for you to save time!

Who’s behind Crystal?

The founder of the company is Drew D’Agostino: you can learn more about him and Crystal’s history in this video interview.

How much does Crystal cost?

Crystal offers a free account which allows you to look up and generate personality reports for 10 LinkedIn profiles. You can upgrade to get premium features like real-time email suggestions & corrections, relationship predictions, example email templates, and team/organizational analysis from $19/mth.

Want to automate LinkedIn to achieve your business aims quickly?

My name is Jonny Rose and I’m the founder of Win At LinkedIn, a LinkedIn coaching service that trains B2B professionals to find leads, nurture prospects and close deals in a GDPR compliant way.

Let’s turn you into a Sales MACHINE, go here.