Linkedin Tool Review: Ebsta – LinkedIn integration for Salesforce

I love exploring new LinkedIn tools so that I can make recommendations to my coaching students (executives, entrepreneurs and salespeople that want to learn how to use Linkedin to find leads, nurture prospects and close deals).

LinkedIn has a rich and ever-growing ecosystem of inexpensive (and sometimes free!) tools which you can use to achieve your business aims on autopilot: building lists of leads, growing your network, publishing content, sending personalised messages from you, and so on. If you want to see other LinkedIn tools that I’ve reviewed, please go here.

What is Ebsta?

Ebsta is a SaaS data company which “provides Salesforce users with accurate data to maximise adoption,
team efficiency and closed business whilst getting GDPR ready.”

Their LinkedIn integration for Salesforce is a Chrome plugin which allows you to quickly cross-reference Salesforce without leaving LinkedIn. If you use Ebsta whilst  browsing an individual’s profile on LinkedIn, it will reveal a dropdown menu containing all of the information logged in Salesforce CRM that your organisation has on that individual.

Why should you use Ebsta’s LinkedIn integration for Salesforce?

If you are a Salesforce and LinkedIn user, Ebsta is a HUGE timesaver.

Ebsta saves you the time of having to manually copy LinkedIn information over to a Salesforce profile AND saves you the time of having to cross-reference a contact in Salesforce by clicking over to LinkedIn.

Ebsta also enables you to view or edit existing Salesforce records without leaving LinkedIn. It’s like a pocket sized Salesforce inside every LinkedIn profile you visit.

Using Ebsta’s LinkedIn integration you can:

• Log Calls, Activities and Opportunities
• Create Contacts, Leads and Accounts
• Search and view Salesforce without leaving LinkedIn
• Message Chatter or share LinkedIn profile URLs with your team

Ebsta automatically cross-references Salesforce based on the LinkedIn profile you’re looking at online and gives you a snapshot view of the record held in Salesforce. This means you can (if you’re working in a team) always understand when your colleagues are working on a deal or see that no one has been in contact with the person for a few months.

Fundamentally, you should use Ebsta because it boosts sales productivity by streamlining administrative CRM tasks and helps salespeople better understand prospects AND customers.

Who is behind Ebsta?

Ebsta is the brainchild of British entrepreneur Guy Rubin. He and his team at Ebsta have been grappling with the problems of knitting together LinkedIn, Gmail and Salesforce CRM data since 2012; you can learn more about Ebsta’s story here.

How much does Ebsta’s LinkedIn integration for Salesforce cost?

Ebsta’s pricing starts from $12/mth.

 

Want to automate LinkedIn to achieve your business aims quickly?

My name is Jonny Rose and I’m the founder of Win At LinkedIn, a LinkedIn coaching service that trains B2B professionals to find leads, nurture prospects and close deals in a GDPR compliant way.

Let’s turn you into a Sales MACHINE, go here.