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Why is LinkedIn important?

LinkedIn is home to over 500 million business executives and senior-decision makers. If you are a B2B product or service provider – your next customer is on LinkedIn!

LinkedIn is an incredible tool for generating new business and showcasing your products or services. Yet, LinkedIn’s own data shows that less than 10% of users are using the platform to its full potential.

Whether you are an SME or a multi-national enterprise, LinkedIn is essential for getting brand exposure, making key connections, and building a pipeline of qualified prospects and buyers. 

What is a LinkedIn workshop?

A LinkedIn workshop is a half or full-day training session for your Sales & Marketing team that will teach them how to use LinkedIn to generate leads, nurture prospects and close deals. 

Linkedin workshops are conducted onsite at your company’s offices, so there is no extra travel required by your staff. 

The workshops are bespoke and tailored to your company’s unique needs and context, so that your staff can develop develop profitable lead generating habits and win new business on LinkedIn.

What is covered in a LinkedIn workshop?

• How your business goals can be transferred to LinkedIn
• How to create a professional brand starting with your profile
  
• How to find and connect correctly with LinkedIn prospects
• How to become a trusted thought leader in your industry
• How to build strong relationships and stay memorable to customers and potential customers
• The importance of a company page and how to use it effectively
• Various Linkedin lead generation strategies

What will my team achieve?

• Greater brand awareness – 81% of B2B buyers are more likely to engage with a strong, professional brand
• Increased sales – Top LinkedIn users have 45% more sales opportunities per quarter
• Establishing trust & credibility – 82% of business decision makers say thought leadership increased their trust in an organisation
• More deal referrals – 44% of buyers find potential vendors through shared LinkedIn connections
• Accelerated deal cycles – Connect with all 5.4 key decision makers within an organisation

Our LinkedIn workshops have trained teams at: