If you’re looking to maximize the impact of your advertising on Linkedin, understanding the ideal ad sizes is key. In this comprehensive guide, we will walk you through the different ad sizes available on Linkedin and provide you with tips to make your ads stand out. Whether you’re new to advertising on Linkedin or a seasoned pro, this article will equip you with all the necessary knowledge to create visually appealing and attention-grabbing ads that will captivate your target audience. So, let’s explore the world of Linkedin ad sizes and unlock the full potential of your advertising campaigns.
Ad Sizes for Sponsored Content
Square
The square ad size for sponsored content on LinkedIn is a versatile option that allows for a balanced display of visuals and text. With a 1:1 aspect ratio, this ad size is effective for showcasing products, services, or engaging visual content. It fits seamlessly into users’ LinkedIn feeds, capturing their attention while they scroll through their network updates. The recommended size for square sponsored content ads is 1200 pixels by 1200 pixels.
Horizontal
Horizontal sponsored content ads on LinkedIn are designed to maximize visibility and appeal. With a wide aspect ratio, this ad size is ideal for showcasing a product or service in detail. The recommended size for horizontal sponsored content ads is 1200 pixels by 627 pixels. This format allows advertisers to effectively convey their message and capture the attention of their target audience.
Vertical
LinkedIn offers vertical sponsored content ads, which are perfect for grabbing users’ attention and delivering engaging visuals. With a tall aspect ratio, vertical ads allow for a more immersive experience. This format is particularly effective for mobile users, who can see the ad in full screen as they scroll through their LinkedIn feeds. The recommended size for vertical sponsored content ads is 1200 pixels by 1800 pixels.
Single Image
LinkedIn also offers the option of single-image sponsored content ads. This ad size allows advertisers to showcase their brand or product using a single impactful image. The recommended size for single-image sponsored content ads is 1200 pixels by 627 pixels. With a clear and visually appealing image, advertisers can make a lasting impression on their target audience and drive engagement with their content.
Ad Sizes for Message Ads
Banner
Banner message ads on LinkedIn are designed to grab users’ attention and deliver a concise message. These ads are displayed prominently at the top of the LinkedIn messaging interface, ensuring that they are seen by the target audience. The recommended size for banner message ads is 300 pixels by 250 pixels. Advertisers can maximize the impact of their message by using compelling visuals and concise text.
Full Width
Full-width message ads on LinkedIn allow advertisers to make a strong statement by utilizing the entire width of the messaging interface. With a recommended size of 600 pixels by 250 pixels, these ads can effectively capture the attention of the target audience and deliver a visually engaging message. Full-width message ads are a great option for brands looking to stand out and make an impact with their messaging.
Chat
LinkedIn’s chat message ads provide a unique opportunity for advertisers to engage in direct conversation with their target audience. With a recommended size of 300 pixels by 300 pixels, these ads can feature a captivating image or a brand logo, accompanied by personalized messages. By initiating a conversation through chat message ads, advertisers can build relationships and generate leads in a more interactive and personalized way.
Multiple Text Test Ads
LinkedIn offers the option of multiple text test ads within the messaging interface. Advertisers can experiment with different variations of their message to see which one resonates best with their target audience. These ads have a recommended size of 300 pixels by 250 pixels, allowing for concise and impactful messaging. By testing different variations, advertisers can optimize their messaging strategy to drive better results.
Ad Sizes for Dynamic Ads
Follower Ad
Follower ads on LinkedIn are a powerful way to grow a brand’s follower base and increase visibility. These dynamic ads utilize the LinkedIn profile picture and name of the target audience to create a personalized and attention-grabbing experience. The recommended size for follower ads is 300 pixels by 300 pixels, ensuring optimal visibility and engagement.
Spotlight Ad
Spotlight ads on LinkedIn allow advertisers to showcase and promote a specific product, service, or event. These dynamic ads dynamically display the LinkedIn profile picture and name of the target audience, creating a personalized and engaging experience. The recommended size for spotlight ads is 300 pixels by 250 pixels, providing ample space to captivate the target audience with relevant and compelling content.
Content Ad
Content ads on LinkedIn are designed to promote and drive engagement with long-form content such as articles, blog posts, or videos. These dynamic ads display the LinkedIn profile picture and name of the target audience, offering a personalized and contextually relevant experience. The recommended size for content ads is 300 pixels by 250 pixels, allowing for the display of informative and visually appealing content that encourages users to learn more.
Ad Sizes for Text Ads
Horizontal Small
Text ads in a horizontal small format on LinkedIn are a concise and effective way to deliver targeted messages. With a recommended size of 100 pixels by 50 pixels, these ads capture users’ attention while maintaining a clean and unobtrusive appearance. Advertisers can use short and impactful headlines, accompanied by a clear call-to-action, to drive engagement with their ads.
Horizontal Medium
Horizontal medium text ads on LinkedIn offer more space to convey a compelling message. With a recommended size of 100 pixels by 100 pixels, these ads allow for a more detailed description and additional information. Advertisers can leverage this format to provide more context and capture users’ attention without overshadowing the surrounding content.
Horizontal Large
Horizontal large text ads on LinkedIn provide even more space to showcase a brand’s message. With a recommended size of 300 pixels by 100 pixels, these ads offer ample room for a captivating headline and a detailed description. Advertisers can maximize the impact of their message and effectively communicate their value proposition to their target audience.
Square
Square text ads on LinkedIn are a visually appealing option to capture users’ attention. With a recommended size of 50 pixels by 50 pixels, these ads seamlessly integrate into users’ LinkedIn experience without being obtrusive. Advertisers can use concise and attention-grabbing headlines to effectively convey their message within this compact format.
Tall
Tall text ads on LinkedIn provide a vertically oriented format for delivering targeted messages. With a recommended size of 300 pixels by 200 pixels, these ads offer a unique display that stands out among the surrounding content. Advertisers can leverage this format to deliver a visually engaging message that captures users’ attention as they scroll through their LinkedIn feeds.
Ad Sizes for Video Ads
Horizontal Small
Horizontal small video ads on LinkedIn are designed to capture users’ attention and deliver a concise message. With a recommended size of 320 pixels by 180 pixels, these ads can effectively convey their message within a small viewing area. Advertisers can use high-quality video content combined with compelling visuals and clear messaging to engage their target audience.
Horizontal Medium
Horizontal medium video ads on LinkedIn provide more space to showcase a brand’s video content. With a recommended size of 480 pixels by 270 pixels, these ads offer a larger viewing area to capture users’ attention and deliver a more impactful message. Advertisers can leverage this format to showcase their products or services in action, tell a captivating brand story, or share educational content with their target audience.
Horizontal Large
Horizontal large video ads on LinkedIn offer an even more immersive video viewing experience. With a recommended size of 640 pixels by 360 pixels, these ads provide ample space to showcase high-quality video content. Advertisers can leverage this format to captivate their target audience with visually stunning videos that effectively convey their message and drive engagement.
Vertical Medium
Vertical medium video ads on LinkedIn are designed to deliver a visually engaging and immersive experience. With a recommended size of 360 pixels by 640 pixels, these ads provide a vertically oriented format that captures users’ attention as they scroll through their LinkedIn feeds. Advertisers can use this format to showcase their video content in a way that stands out and drives engagement.
Vertical Large
Vertical large video ads on LinkedIn offer an even more impactful and immersive viewing experience. With a recommended size of 480 pixels by 854 pixels, these ads provide a vertically oriented format that captures users’ attention and delivers a visually stunning message. Advertisers can leverage this format to create engaging and memorable video content that effectively communicates their brand’s value proposition.
Ad Sizes for Lead Gen Forms
Intro
Intro lead gen forms on LinkedIn are the first step in capturing valuable leads. This ad size allows advertisers to provide a brief introduction and overview of their offering. Advertisers can use compelling visuals and concise messaging to capture users’ attention and encourage them to fill out the lead gen form. The recommended size for intro lead gen forms is 300 pixels by 250 pixels.
Question
Question lead gen forms on LinkedIn allow advertisers to gather specific information from their target audience. These ads prompt users with relevant questions related to their interests or needs. Advertisers can use this format to collect valuable data and tailor their marketing efforts to their audience’s preferences. The recommended size for question lead gen forms is 300 pixels by 250 pixels.
Privacy Policy
Privacy policy lead gen forms on LinkedIn assure users that their information will be handled securely and according to privacy regulations. These ads provide a concise overview of the brand’s privacy policy, instilling trust and encouraging users to share their information. The recommended size for privacy policy lead gen forms is 300 pixels by 250 pixels.
Submit Thank You
Submit thank you lead gen forms on LinkedIn are displayed after users have successfully submitted their information. These ads serve as a confirmation and thank you message, providing users with additional information or offering additional resources. Advertisers can leverage this format to further engage with their leads and provide a positive post-conversion experience. The recommended size for submit thank you lead gen forms is 300 pixels by 250 pixels.
Ad Sizes for Sponsored InMail
Hero Image
Hero image sponsored InMail ads on LinkedIn allow advertisers to make a powerful impression with a visually captivating image. These ads are sent directly to users’ LinkedIn messaging inbox, ensuring a high level of visibility. The recommended size for the hero image in sponsored InMail ads is 300 pixels by 250 pixels. Advertisers can use this image to capture users’ attention and entice them to engage with their message.
Intro Message
Intro message sponsored InMail ads on LinkedIn deliver personalized and engaging messages that capture users’ attention. These ads are sent directly to users’ LinkedIn messaging inbox, providing a prime opportunity for advertisers to connect with their target audience. The recommended size for intro message sponsored InMail ads is 300 pixels by 250 pixels. Advertisers can use concise and impactful messaging to introduce themselves and their offerings.
Content
Content sponsored InMail ads on LinkedIn allow advertisers to deliver long-form content directly to users’ LinkedIn messaging inbox. These ads provide an immersive experience for users, offering valuable and informative content. The recommended size for content sponsored InMail ads is 300 pixels by 250 pixels. Advertisers can deliver engaging articles, blog posts, or videos that capture users’ attention and encourage them to take action.
Ad Sizes for Spotlight Ads
Company Logo
Spotlight ads on LinkedIn allow advertisers to showcase their company logo in a visually appealing manner. These ads are highly visible on users’ LinkedIn profiles, providing ample opportunity for brand exposure. The recommended size for the company logo in spotlight ads is 100 pixels by 100 pixels. Advertisers can leverage this format to create a strong brand presence and increase awareness among LinkedIn users.
Company Name
Spotlight ads on LinkedIn also allow advertisers to prominently display their company name. This ad size is a great way to reinforce brand recognition and establish a strong brand identity. The recommended size for the company name in spotlight ads is 300 pixels by 50 pixels. Advertisers can make a lasting impression by ensuring their company name is easily recognizable and memorable.
Headline
Headline spotlight ads on LinkedIn offer an opportunity to showcase a compelling and attention-grabbing headline. This ad size ensures that the headline stands out and captures users’ attention. The recommended size for the headline in spotlight ads is 728 pixels by 90 pixels. Advertisers can use this format to deliver a concise yet impactful message that resonates with their target audience.
Description
Description spotlight ads on LinkedIn allow advertisers to provide additional information and context about their brand or offering. With a larger ad size, these ads provide ample space to expand upon the headline and communicate more effectively with users. The recommended size for the description in spotlight ads is 728 pixels by 90 pixels. Advertisers can leverage this format to tell a compelling brand story and engage their target audience.
Ad Sizes for Content Ads
Company Logo
Content ads on LinkedIn allow advertisers to prominently display their company logo alongside the ad content. The company logo serves as a visual reinforcement of the brand’s identity and helps to establish brand recognition. The recommended size for the company logo in content ads is 100 pixels by 100 pixels. Advertisers can ensure their logo is easily recognizable and memorable for LinkedIn users.
Title
Title content ads on LinkedIn provide a platform for advertisers to showcase a captivating and attention-grabbing headline. This ad size ensures that the title stands out and captures users’ attention. The recommended size for the title in content ads is 50 characters. Advertisers can use this format to deliver a clear and impactful message that resonates with their target audience.
Description
Description content ads on LinkedIn allow advertisers to provide additional context and information about their brand or offering. With a larger ad size, these ads offer ample space to expand upon the title and communicate more effectively with users. The recommended size for the description in content ads is 70 characters. Advertisers can leverage this format to deliver a compelling brand message that engages their target audience.
Destination URL
Destination URL content ads on LinkedIn provide a direct link to a landing page or website. This ad size ensures that users can easily access the desired information or take the desired action. Advertisers can optimize the user experience by ensuring that the destination URL is relevant and leads users to a page that aligns with the ad content. LinkedIn recommends using a clear and concise URL for maximum effectiveness.
Ad Sizes for Text Ads on Mobile
Horizontal Small
Horizontal small text ads on LinkedIn’s mobile platform are concise and effective in delivering targeted messages. With a recommended size of 50 pixels by 25 pixels, these ads capture users’ attention while maintaining a clean and unobtrusive appearance on mobile devices. Advertisers can use short and impactful headlines, accompanied by a clear call-to-action, to drive engagement with their ads.
Horizontal Medium
Horizontal medium text ads on LinkedIn’s mobile platform offer more space to deliver a compelling message. With a recommended size of 100 pixels by 50 pixels, these ads provide a larger surface area to showcase a detailed description or additional information. Advertisers can leverage this format to provide more context and capture users’ attention without overwhelming the mobile screen.
Square
Square text ads on LinkedIn’s mobile platform offer a visually appealing option to capture users’ attention. With a recommended size of 25 pixels by 25 pixels, these ads seamlessly integrate into users’ mobile experience without being obtrusive. Advertisers can use concise and attention-grabbing headlines to effectively convey their message within this compact format on mobile devices.
Tall
Tall text ads on LinkedIn’s mobile platform provide a vertically oriented format for delivering targeted messages. With a recommended size of 50 pixels by 100 pixels, these ads offer a unique display that stands out among the surrounding content on mobile devices. Advertisers can leverage this format to deliver a visually engaging message that captures users’ attention as they scroll through their LinkedIn feeds on their mobile devices.
In conclusion, LinkedIn offers a wide range of ad sizes for different types of advertising campaigns. From square and horizontal ads for sponsored content, to video and text ads, LinkedIn provides advertisers with plenty of options to effectively reach and engage their target audience. Whether it’s for sponsored content, message ads, dynamic ads, text ads, video ads, lead gen forms, sponsored InMail, spotlight ads, or content ads, LinkedIn has ad sizes and formats to suit every marketing objective. Advertisers can leverage these ad sizes to create visually appealing and engaging ads that capture users’ attention and drive results on the LinkedIn platform.
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